Search optimisation is an essential marketing strategy for brands trying to attract attention. A good search optimisation strategy drives website traffic, and if done well, expands a business’s digital presence. But search optimisation can be a difficult strategy to manage if you are unaware of the...
In 2017, less than half of Thailand’s population have access to the internet despite continuous large investments into building the country’s communication and transport infrastructure. However, it is predicted that the internet penetration rate in Thailand will increase to 67.7% by 2022, with the expected...
1. Introduction Customer experience marketing is one of the key strategies adopted by the business organisations to focus their marketing efforts in the direction to improve customer experience and to enhance customer engagement with their product and service. In the contemporary environment with the emergence of digitalization...